About Us


So who are we? That's the big question right? Why should you trust us to buy from when there are lots of sites out there offering the exact same beauty products? Is it cheap prices? Is it loyalty? We think it's a unique blend, a mix of everything from notifications the second you place an order, delivery updates from our warehouse to your door, to our extra special after care service ensuring you are completely satisfied with your purchase... we care about your experience, it's as simple as that!

We launched the company back in 2003 offering a wide range of items, but we re-branded to and now specialise in affordable beauty brands from over 750 designers at the lowest prices around. We have over 30,000 perfumes, aftershaves, skincare, hair care, fragrances, makeup & cosmetic products as well as scented candles at prices you won't find anywhere else, all with free delivery! is powered by a sophisticated inventory-management database engine that updates the product inventory in real time so you never order something out of stock, which means after you place your order the only thing you need to worry about is how much you'll love it when it arrives.

We are VAT registered, which means we fully abide to all local business taxes within the United Kingdom. We're proud to contribute to the our economy by paying our fair share, and not use an offshore tax haven to store our profits. We reinvest our profits back into engaging our people and most importantly you, our customer.

We all love shopping here at Seli and we know the traditional way to communicate via phone and email is slowly on the decline, where as Social Media is the next level of interaction with customers as it leaves no doors open, no one can hide from reviews and everyone can see a company from a customers perspective, and that's why we take all the buzz seriously; We have a Pinterest page, a Google+ page, Twitter account and few others you'll find below in our footer. Feel free to like, comment, rate or follow us as we run monthly competitions and give away free Perfume, Aftershave & Colognes, etc. as prizes in our draws.

We buy things online too, so we know what kind of service you expect, and we know how to provide it. There is no mathematical formula or magic involved, it's a no-brainier as far as we're concerned... People like competitive prices, fast delivery and no hiccups when placing an order... and that's what we do and we take great pride in it. Those types of customers become repeat customers, and that's why our mission statement is: 'ensure the customer has a great experience no matter the cost!'.

We are constantly improving by listening to feedback from our customers and implementing those changes and that's why we are one of the fastest growing companies in the UK today. We're only in business because people like you trust and place orders with us; we know which side our bread is buttered on!

We would love to answer comments, suggestions, improvements or anything else that you may have on your mind, so please don't hesitate to get in contact with us before or after you shop with us.

Love Seli x